Which watch brands are best to invest in?

Omega Speedmaster

The Omega Speedmaster has proved a great investment watch over time...


Investing in luxury watches can be a lucrative endeavor, as certain watch brands have demonstrated a consistent increase in value over time. However, it is important to note that the value of watches can fluctuate depending on various factors, including market trends, demand, rarity, condition, and brand reputation. In this analysis, we will explore several watch brands that have experienced notable increases in value, though it is essential to conduct thorough research and consult with experts before making any investment decisions.

  1. Rolex: Rolex is perhaps the most iconic and recognizable luxury watch brand worldwide. Over the years, Rolex watches have maintained their value exceptionally well and, in many cases, have even appreciated significantly. The brand's strong reputation for quality, precision, and timeless designs has contributed to its enduring popularity among collectors and enthusiasts. Limited production, high demand, and the company's commitment to maintaining exclusivity have played a crucial role in the increased value of Rolex watches, making them highly sought after in the secondary market.

  2. Patek Philippe: Patek Philippe is renowned for its exquisite craftsmanship, technical expertise, and tradition of excellence. The brand's watches are regarded as horological masterpieces and are highly coveted by collectors. Patek Philippe watches are often seen as long-term investments due to their limited production, high-quality materials, and intricate complications. The brand's commitment to preserving its heritage and the rarity of certain models have contributed to significant increases in value over time.

  3. Audemars Piguet: Audemars Piguet is celebrated for its avant-garde designs and exceptional craftsmanship. The brand's Royal Oak and Royal Oak Offshore collections, in particular, have witnessed significant appreciation in value. The iconic octagonal case and integrated bracelet design, combined with the brand's commitment to mechanical excellence, have created a strong demand for Audemars Piguet watches. Limited production numbers and special editions have further fueled their value growth.

  4. Richard Mille: Richard Mille is a relatively new player in the luxury watch industry but has quickly gained recognition for its innovative designs and cutting-edge technology. The brand's watches often feature unique materials, such as carbon fiber and high-tech alloys, and intricate movements. Limited production runs, exclusive collaborations, and endorsements from high-profile individuals have all contributed to the increasing value of Richard Mille timepieces.

  5. A. Lange & Söhne: A. Lange & Söhne is a German watch manufacturer known for its exceptional craftsmanship and attention to detail. The brand is highly regarded for producing timepieces with in-house movements, hand-finished components, and a distinctive design aesthetic. A. Lange & Söhne watches are coveted by collectors due to their rarity and the brand's unwavering commitment to traditional watchmaking techniques. Limited production and the brand's reputation for uncompromising quality have helped boost the value of these watches.

  6. Jaeger-LeCoultre: Jaeger-LeCoultre, often referred to as "the watchmaker's watchmaker," has a rich history of producing high-quality timepieces. The brand is renowned for its technical innovations, extensive range of complications, and meticulous craftsmanship. Jaeger-LeCoultre watches offer excellent value for collectors, with certain vintage models experiencing substantial appreciation in recent years. Limited editions, rare complications, and unique designs have contributed to the brand's growing value.

  7. Omega: Omega, a Swiss watch brand with a rich heritage, has experienced a significant increase in value, particularly with certain vintage models. The brand's association with space exploration, its role as the official timekeeper of the Olympic Games, and endorsements from notable figures have contributed to its popularity. Limited editions and iconic models, such as the Speedmaster Professional "Moonwatch" and Seamaster models, have seen considerable growth in value, making Omega a desirable brand for collectors.

  8. Cartier: Cartier is renowned for its elegant and sophisticated designs, which blend timeless aesthetics with exceptional craftsmanship. The brand's iconic models, such as the Tank and Santos, have become symbols of luxury and style. Cartier watches, known for their precious materials and attention to detail, have shown steady value appreciation. Limited editions, vintage models, and pieces with historical significance are particularly sought after by collectors.

  9. IWC Schaffhausen: IWC Schaffhausen is known for its precision engineering and timeless designs. The brand offers a diverse range of collections, including the iconic Pilot's Watches and the elegant Portugieser line. IWC watches are highly regarded for their durability, accuracy, and exceptional quality. Limited editions, historical connections, and collaborations have contributed to the brand's value growth over the years.

  10. Zenith: Zenith is a Swiss watch brand recognized for its technical innovation and expertise in chronograph movements. The brand's El Primero caliber, one of the first automatic chronograph movements, has gained iconic status in the watchmaking industry. Zenith watches, characterized by their precision and reliability, have seen notable appreciation in value. Vintage models, limited editions, and special collaborations have contributed to the brand's growing desirability.

One way you can maintain your watch's value is to remove the original strap and replace with a high quality replacement - do have a look in our store. This way, should you wish to sell later on your strap looks pristine and perfect. Some people feel this is not appropriate, others feel it is a great way of further protecting their investment. It is important to reiterate that the value of watches can be influenced by various factors and can fluctuate over time. Additionally, the watch market is subject to trends and changes in consumer preferences. Therefore, conducting thorough research, consulting with experts, and considering factors beyond brand recognition are vital when making investment decisions in the luxury watch market.